The problem
Your data lives in five different places
If you run an online store, your data is split across your orders system, inventory tool, shipping carrier, refunds, and customer list. To answer one simple question, you end up opening four tabs and doing the math yourself.
The real cost is timing. A product runs out of stock, a carrier starts running late, a return rate spikes, and none of it shows up until a customer complains or the money is already lost.




